Virpi Suutari films the everyday life of the self-employed entrepreneurs: their dreams, integrity, and ability to sustain their dignity amidst hardships. On the one hand, a tight-knit family travels around Finland with their fairground attractions, at the same time selling meat from the back of a food truck, but they struggle financially to keep their head above water. On the other hand, the inventors of a new plant-based protein called “pulled oats” have conquered the Chinese market, but they’re left with hardly any time for their private lives…